Wear Your Values With Pride

Wear Your Values With Pride

Ethical, Indigenous-designed fashion for everyone, crafted by a First Nations-owned social enterprise.

What Our Customers Say

The quality of the cotton is exceptional. I love wearing pieces that actually start meaningful conversations.

J
Jordan T.

Fast shipping and a perfect fit. It is great to support a brand with such a powerful message.

M
Maya R.

Incredible streetwear that feels durable. The designs are bold and the mission behind the brand is inspiring.

L
Liam W.

Trending Now

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White 'Always Was, Always Will' Be Tee

$14.29

$5.00

-65%NEW
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Gathering Blanket

$61.43

$21.50

-65%NEW
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Sun Tee

$14.29

$5.00

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Black Short Sleeve 'Always Was, Always Will Be' Tee

$33.57

$11.75

-65%NEW
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KIDS 'Always Was, Always Will Be' Black Tee

$21.43

$7.50

-65%NEW
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Gift Card

$12.98

$4.54

-65%NEW
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Long Sleeve 'Always Was, Always Will Be' Tee

$19.29

$6.75

-65%NEW
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Blak Luv Tank

$35.72

$12.50

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Wear Your Values With Pride

Shop our latest collection and support Indigenous fashion that sparks meaningful social change today.

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